Ten years ago, I made a quiet little bet on a Mac app called Blocs.
I had no grand plan. I just loved building things, and I wanted to help other people build too. Today — June 28th — marks ten years since that decision. And honestly, I’ve spent the morning a little overwhelmed, thinking back on everything that’s happened since.
So before anything else, the most important thing:
Thank you.
None of this exists without you. Every course you watched, every template you bought, every Minimalist section you dropped into a project, every kind word on the forum — that’s what turned a side project into something that genuinely mattered. For several years, it even became my full-time work. And through every season — the busy stretches and the quieter ones — it has helped put food on my family’s table. I don’t take a single moment of it for granted.
What we built together
And I do mean we — because that’s the truth of it. Here’s where ten years has brought us:
10 years building for Blocs
12,000+ of you trusted my resources
35,000+ enrollments & orders
1,000+ video lessons recorded
The largest course library, section library, and template collection in the entire Blocs world
When I look at those numbers, I don’t see sales. I see ten years of people choosing to learn, to create, and to back what I do. That still takes my breath away.
Where we’re headed
I’m not slowing down. If anything, I feel like I’m just getting started.
The web is changing faster than ever, and AI is reshaping how all of us work. I believe that makes what we do here more valuable, not less. Tools will keep changing — but taste, craft, and the ability to build something genuinely good never go out of style. That’s exactly what Blocs Master will keep helping you do, and I have a lot planned for the year ahead that I can’t wait to share.
One last thing
If you’ve ever sent me a message, left a review, recommended me to a friend, or simply kept opening these emails — thank you. You are the reason I get to do the work I love, from my little corner of Patagonia, for a community I genuinely care about.
Here’s to the next ten years. I hope you’ll keep building right alongside me.
With all my gratitude, Eldar